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Visit San Antonio: Marketing, August 2018

Of Note

Visit San Antonio’s Facebook channel now has more than 500,000 Likes/Followers! Facebook is a favorite social channel for inspiration with more than 2 billion monthly active users worldwide.

Reaching Domestic Travelers

Visit San Antonio’s new brand campaign continues to be displayed across multiple media channels. Traditional and non-traditional TV (cable, HULU, OTT streaming and TV Sync) is targeted to Dallas, Houston, Corpus Christi and the Rio Grande Valley, with HULU and OTT streaming also reaching El Paso, Waco-Temple-Bryan, Amarillo, Tyler-Longview, Odessa-Midland, and Austin. Pandora streaming radio is running across Texas (excluding San Antonio) accompanied by an online banner linking to VisitSanAntonio.com. The campaign also includes custom e-mail, print and digital ads displaying through Programmatic placement, TripAdvisor, Expedia, National Geographic, Facebook, Instagram, Google and a Texas Co-op. This coverage will generate nearly 104 million impressions from June through September. Summer creative and targeting has placed greater emphasis on the Urban Traveling Family, but will now shift to the history, arts and cultural traveler for the fall season.

Celebrate Summer

The San Antonio Summer Celebration Sweepstakes, promoted from July 16-August 5, resulted in 11,715 entries and 4,062 opt-ins to receive Visit San Antonio’s monthly e-newsletter.

 Creating Awareness in Oakland

Marketing, supporting the launch of a nonstop Southwest Airlines flight from Oakland, launched a digital, social, website and e-mail campaign in the Oakland market. The campaign is creating awareness of the destination as well as the flight; website visits from Oakland increased 119 percent for July. This campaign will run through September.

New Website

Work is progressing on the development of a new VisitSanAntonio.com website for launch later this year. The website will be content-rich and visually exciting, as well as interactive with multiple calls to action. A major focus is on incorporating strong search technology in order to quickly provide content for which the user is looking. Users’ search patterns on the site will shape a personalized experience.

International Highlight

A marketing program with German publication America Journal resulted in a custom 16-page brochure in German highlighting San Antonio’s history, arts, culture and cuisine. It was inserted in the July/August issue. This magazine is read by 40,000 German travelers who are especially interested in travel to North America.

Reaching Meeting Professionals

San Antonio will be top-of-mind with meeting professionals as they attend August meetings ASAE and Connect Marketplace. Using device ID/location-based digital targeting, meeting professionals at these meetings will receive messages about great dates and rates available in San Antonio. Those who attended PCMA in January and MPI in June received a similar message through a re-targeting effort. In addition, advertorials in the August issues of Meetings & Conventions, PCMA Convene and Trade Show Executive reinforce San Antonio’s meeting experience.

Planning for 2019 Outreach

The Marketing team and The Atkins Group have been developing strategies for the FY2019 media outreach plans and soliciting RFPs from media vendors. Plans will be developed for Domestic, Mexico, Canada, World Heritage/International, and Meetings & Conventions media outreach.

Planning for Co-ops

Planning is in motion for the 2019 co-op program for gold-level members. There will be opportunities for seasonal campaigns as well as additional custom marketing elements. For questions about co-op opportunities, contact Katie Krampitz, Leisure Marketing Manager, katiekrampitz@visitsanantonio.com or Sandy Smith, Director of Marketing, sandysmith@visitsanantonio.com.