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Visit San Antonio News: Marketing & Communications, December 2016

Visit San Antonio Has a New Look

The San Antonio quatrefoil logo has a fresh, new look for the new Visit San Antonio organization. The logo can be downloaded from the General Brand Toolkit on Partners.VisitSanAntonio.com. Versions are available for 4-color and 1-color applications.

Holidays Are Prime for Promoting SA

Holiday marketing continues through December with digital media partners TripAdvisor, Expedia, Sendit, Google, Facebook and Instagram in the U.S. and Facebook and Expedia in Mexico, as well as with print partners Texas Monthly in the U.S. and Aire, Quién and Interjet in Mexico. As of December 6, there were 7,914 entries to the holiday sweepstakes and 3,802 opt-ins for Visit San Antonio’s monthly e-newsletter. The sweepstakes ends December 19. Two San Antonio TV spots and a live interview during the Ford Holiday River Parade gave San Antonio exposure in over 100 markets.

Come on Down to the Bowl

The Oklahoma and Colorado locations of the competing Valero Alamo Bowl teams offer great potential for fan visits to San Antonio. Visit San Antonio Marketing deployed a targeted custom email and Facebook promoted post campaign in Stillwater, Tulsa, Oklahoma City, Boulder and Denver to entice bowl team fans to come to San Antonio to cheer on their team. In addition, e-newsletters, organic social media posts and featured spotlights on VisitSanAntonio.com promoted the Bowl. San Antonio will have national exposure during the Valero Alamo Bowl with four TV spots, a 90-second halftime video, TV billboards and four radio spots during the national broadcast of the game.                

 Promoting Synchronicities Successes

Now into its third year, the Synchronicities collaboration among San Antonio, Baltimore and Anaheim has been successful in securing some key large group meetings across the three cities, including IAEE, the National Postal Forum and the Society of Toxicology. The Synchronicities marketing team (comprised of representatives from all three cities) has completed new sales tools that incorporate our success stories, including a new brochure, a PowerPoint presentation, four testimonial videos and a new Synchronicities video. The videos can be viewed at http://synchronicities.us/videos

New Convention Center, New Destination Video for Meetings

New footage of the transformed Convention Center is part of a new video developed to showcase San Antonio to meeting planners. Created to reinforce Meet-Learn-Play market positioning, the video highlights San Antonio’s excellent meeting package, hospitality and attractions. The video premiered at IAEE in Anaheim on December 8.

Push for Spring Travel

With a quarter of the annual media spend occurring from January-April, U.S. spring marketing efforts will kick off with digital partners Scripps Networks, Expedia, TripAdvisor, Google, Facebook and Instagram; print partners Texas Monthly, Real Simple, Bon Appétit and Smithsonian; and radio spots targeted to Texas. Domestic spring marketing efforts will generate an estimated 94+ million impressions.

Trending: San Antonio Emojis

Taking advantage of the visual communication trend, Visit San Antonio Marketing has developed a customized set of emojis that represent key San Antonio icons. Ranging from icons for family fun to outside adventure, the Alamojis will be available for iPhone and Android.

Partner Power 

Don’t miss out on great partner co-op opportunities! Your message will be seamlessly integrated with Visit San Antonio’s destination marketing. Some benefits of this program include premium visibility, greater marketing reach and the use of Visit San Antonio’s channels and resources. Learn about all the options from custom home page banners on VisitSanAntonio.com to custom targeted email. For more information or to participate, contact Lorie Kennedy, Visit San Antonio Partner Liaison at partnerSA@satx.rr.com

The Communications team’s focus on the invaluable Canadian market paid off in early December when it hosted the popular Toronto morning show The Happy Gang. The program, which appears on Zoomer Radio in Canada, broadcast live for three days from the La Cantera Hill Country Resort, with Director of Communications Richard Oliver appearing twice on the program and various partners highlighted in pre-taped segments. The media toured San Antonio for several days before heading to Fredericksburg for two days of broadcasts there. This was part of an integrated multichannel promotion with ZoomerMedia that started being rolled out in December. Zoomer is the leading media brand in Canada targeting consumers ages 45 and up.

The Communications team held its annual Holiday Media FAM from December 1-4, with attendees from an array of publications and publishers, including Taste of Home, the Star Tribune (Minneapolis), the St. Paul Pioneer Press, Travelgirl, Modern Luxury, The Montrealer, Dreamscapes (Canada) and more. Journalists stayed at the La Cantera Hill Country Resort and Spa and enjoyed holiday traditions, such as making tamales, strolling the River Walk and exploring the Texas Hill Country.

The Communications team hosted influential Austrian journalist Konrad Kramar, a writer for the national newspaper Kurier, in early December. Kramer, as part of a tour of Texas, will write about the Alamo, the influence of German and Latin culture in San Antonio and the city’s daily life, from culinary to architecture, for the Kurier’s 200,000 readers.

The Communications team hosted Jess Hoffert, a writer with Midwest Living magazine, from December 6-9. Hoffert visited the Blue Star Arts Complex, the Witte Museum and other sites in San Antonio as part of his work for the January/February 2018 issue of the publication, which sports a circulation of nearly 1 million. He’ll be highlighting San Antonio’s 300th anniversary as part of his story.

The Communications team will be hosting national media from January 12-15 during the San Antonio Cocktail Conference. The writers will explore the city’s food and cocktail culture and take part in a full lineup of events tied to the popular Conference. The publications represented are still being determined.