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FY 2018-19 Board and Organizational Priorities

Board Priorities

  • Advocate and Initiate Tourism Public Improvement District (TPID)
  • Support, Advise, and Assist in Implementation of an Updated Overall Visit San Antonio (VSA) Strategic Plan
  • Provide Direction and Policy Supporting the Financial Stability of VSA
  • Focus on the Core Mission of VSA – Selling and Marketing the Destination
  • Support Organizational Principles helping to differentiate VSA as:
    • Employer of Choice
    • Best in Class Organization

Organizational Priorities

  • Activation of Tourism Public Improvement District (TPID)
  • Enhance and broaden San Antonio’s Awareness through Marketing and Communications
  • Development and Launch of New Website
  • Maximize Convention Sales opportunities
  • Grow and enhance Membership Program
  • Develop Innovative Corporate Sponsorship Programs
  • Formulation and Implementation of strategies associated to the upcoming 2019 Legislative Session
  • Evolve Fiscal Policy to enhance Financial Stability of Organization
  • Develop Policy and implement programs to position VSA as an Employer of Choice
  • Integration of new or enhanced Customer Relationship Management (CRM) tool