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Visit San Antonio: Marketing, July 2018

Visit San Antonio’s new brand campaign launched the end of May and is running across multiple media channels. Traditional and non-traditional TV (cable, HULU, OTT streaming and TV Sync) is targeted to Dallas, Houston, Corpus Christi and the Rio Grande Valley, with HULU and OTT streaming also reaching El Paso, Waco-Temple-Bryan, Amarillo, Tyler-Longview, Odessa-Midland and Austin. Pandora streaming radio is running across Texas (excluding San Antonio) accompanied by an online banner linking to VisitSanAntonio.com. The campaign also includes custom e-mail, print and digital ads targeted to the Urban Traveling Family and to the History, Arts, and Cultural Traveler, displaying through Programmatic placement, TripAdvisor, Expedia, National Geographic, Facebook, Instagram, Google and a Texas Co-op. This coverage will generate more than 56 million impressions from June through August. The new creative features visitors enjoying some of San Antonio’s favorite assets that make a trip here a one-of-a-kind experience.

Celebrate Summer

To stimulate additional interest in San Antonio, consumers have a chance to win a vacation for four through our San Antonio Summer Celebration Sweepstakes. The sweeps run from July 16-August 5 and include accommodations, attractions passes, river cruises, a meal voucher and a gift card. It will be promoted through digital advertising, social media and e-mail with nearly 3 million impressions.

Attracting Attention through Co-ops

Multiple summer co-op campaigns are enhancing summer exposure for San Antonio. Texas-targeted campaigns are in progress with Six Flags Fiesta Texas, The Witte Museum and San Antonio Zoo, SeaWorld, The DoSeum, Hyatt Hotels, Omni La Mansion and Marriott Hotels. For questions about co-op opportunities, contact Katie Krampitz, Leisure Marketing Manager, katiekrampitz@visitsanantonio.com or Sandy Smith, Director of Marketing, sandysmith@visitsanantonio.com.

Entice Oakland Visitors

Marketing launched digital, social, website and e-mail media in the Oakland market to create awareness of the new non-stop flight to San Antonio.  This campaign will run through September.

Leveraging San Antonio’s Industries

The Marketing team deployed a series of e-mails targeting meeting planners, association executives and other meeting industry professionals to position the city as a major meetings destination for the key industries of technology, cybersecurity, bioscience and manufacturing. The e-mails encourage planners to let the Visit San Antonio team help them make industry connections and provide local expertise for their meetings.

Finding the Right Audience

San Antonio will be top-of-mind with meeting professionals as they attend coming key meetings, ASAE and Connect Marketplace. Using device ID/location-based digital targeting, meeting professionals attending these meetings will receive messages about great dates and rates available in San Antonio. In addition, those who attended PCMA in January and MPI in June are receiving a similar message through a re-targeting effort.

New Website

Work is progressing on the development of a new VisitSanAntonio.com website. The website will be content-rich and visually exciting, as well as interactive with multiple calls to action. A major focus is on incorporating strong search technology in order to quickly provide content the user is looking for. Users’ search patterns on the site will shape a personalized experience. The team is working toward a fall launch of this website.