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Visit San Antonio: Communications, October 2018

The end of the Visit San Antonio fiscal year showed how our destination continues to be of great interest to international media. The month’s most impactful media coverage all came from abroad. As we close the books for FY18, we are delighted to share that $39.2 million in outer-market Earned Media Value and 3.6 billion Impact Impressions was generated for the year. 

During the month, we met with our international communications agencies to finish out the fiscal-year reports and set strategy for the new fiscal year. These were very fruitful meetings that will result in creative new projects to promote San Antonio to the growing Mexican and Canadian markets. We can’t wait to share the details as we firm up plans.

Also in September, Visit San Antonio hosted Toronto’s Breakfast Television, one of the top-rated morning news and lifestyle shows, as they filmed various segments throughout San Antonio. The live reports showcased Culinary Institute of America, McNay Art Museum, Pearl, the River Walk, San Antonio Botanical Garden, Mission San Jose, Jazz TX, golfing at Hyatt Regency Hill Country Resort and the Alamo.

At the end of the month, we hosted the travel editor from The Calgary Herald, the top news outlet in an important growth market in central Canada. The editor was impressed by the walkability and ease of access of the city. She experienced The Granary, Gallery on the Park, biking the River Walk Mission Reach, Schilo’s, The Witte Museum, The Briscoe Western Art Museum, Cured, The Saga, Bakery Lorraine, Iron Cactus, The Missions National Historic Park, Villa Rica and enjoyed a stay at The St. Anthony Hotel. 

As we begin our fiscal year, we look forward to continuing the momentum of telling the story of San Antonio around the globe to help continue increasing the number of visitors to our city. We also look forward to working with all of our partners and seeing you at Visit San Antonio’s Annual Meeting on Nov. 30.