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Visit San Antonio: Marketing, October 2018

New Video Promises a Wow Reaction

Watch for a new “Wow” destination video for San Antonio. This video will showcase the destination as authentic, interesting, fun and beautiful from the perspective of diverse individuals, from kids to mature adults. Viewers will have a cinematic look at travelers exploring and discovering the city. Filming occurred in mid-October, and footage will be used for a two-minute video, as well as shorter videos representing the key personas of History, Arts & Culture, Urban Traveling Family, High Energy Educated Urbanites and The Food Obsessed. The project will be completed by the end of November.

Creating Awareness to Drive Visits

Visit San Antonio marketing exceeded the 2018 goal with 16.1 million in online engagement. This measure is a combination of website traffic and social media engagement and indicates strong interest in San Antonio. For 2019, the team developed strategic media plans to continue expanding and strengthening consideration for San Antonio domestically and internationally. Implementation of these plans started Oct. 1 and includes strong digital components, social media, broadcast and video, audio and print.

New VisitSanAntonio.com to Launch

Fresh, engaging and smart are good descriptors for the new VisitSanAntonio.com that will launch Nov. 30. The website is visually driven and enhanced with related content. A strong search engine foundation will deliver and curate content in many ways, including keywords, categories, intuitive search, auto completion of queries, etc. Visit San Antonio members will be featured with a page displaying their images, description, address, map with their location, website link and phone number.

Co-ops Boost Your Marketing Efforts

A variety of 2019 Co-op opportunities are available to gold-level members, from custom options to seasonal campaigns. A Holidays campaign launches Nov. 13 through Dec. 31. A brochure of opportunities can be found on Partners.VisitSanAntonio.com.  For information, contact Katie Krampitz, Leisure Marketing Manager, at KatieKrampitz@visitsanantonio.com or Sandy Smith, Director of Marketing, at SandySmith@visitsanantonio.com. The 2018 co-op program was very successful with 19 partners, more than $500,000 in additional funds for media outreach and more than 131.9 million paid impressions.

We’re Live on Social Media

The social media team promoted key Halloween events Fright Fest, Spooktacular, Howl-O-Scream and Zoo Boo with Instagram stories (view them now on VSA Instagram Highlights). Watch for live coverage of Dia de los Muertos.

Promoting San Antonio’s Vision for Meetings

The first of two articles about San Antonio deployed through Skift media channels, as well as Visit San Antonio media channels, in late September. You can access the article here. Marketing is currently working on the second article, which will focus on San Antonio’s unique spirit of collaboration benefiting meeting planners and groups. It is set to deploy Nov. 1. Skift is a media platform company that provides news, research, and marketing services to the travel industry.

In addition, through the Marketing media buy, San Antonio has coverage in the most recent October  issue of Meetings Today. Read the online edition of the story here and a .pdf of the print version is available to view/download here. San Antonio also has fantastic coverage in the Meetings Today’s annual Texas supplement.  San Antonio was selected for the magazine cover and is in editorial throughout the supplement. Meetings Texas 2018 Digital: http://ow.ly/VxnQ30lIhDX