Visit San Antonio: Tourism Development, October 2018

National Mexico Promotion with Cinepolis Theaters


July 20–Aug. 16, 2018

In continuing with our efforts to create awareness of San Antonio throughout Mexico, staff worked to develop and execute a direct-to-consumer promotion with Cineoplois Theaters. Cineoplois in the largest theater company in Mexico. The sweepstakes promotion was executed in 350 theaters throughout Mexico and included Cineoplis website presence, promotional micro-site, TV, in-theater promotion presence in all theaters nationwide. This included posters, banners, plasma screens, counter graphics, mailings to members. As part of social media outreach, there were postings on Facebook, YouTube, Instagram and Twitter.  Several Visit San Antonio Gold Members participated by providing complementary items that made up the four-night vacation package that included resort accommodations, meals and activities throughout the city. The campaign tracked a total of 146,310 website views and reached 12 million-plus, for a total estimated value of $629,893. If you are interested in working with us on projects in Mexico, please contact Sal Garza at


USAirtours Familiarization Trip

October 2 – 4, 2018

USAirtours is a United Kingdom-based tour operator specializing in tailor-made trips to the United States, Caribbean and Canada. It sells to a database of more than 4,000 agents and has been nominated for this year’s United Kingdom TTG Awards in the category of Specialist Operator of the Year. This year, USAirtours launched a brand-new brochure, featuring some of its most popular hotels, fly-drives and ranches. Visit San Antonio hosted the group’s top performing agencies that had never been to San Antonio before. The group enjoyed an introductory visit to the destination that included the River Walk, UNESCO World Heritage Missions, Broadway Cultural Corridor, Natural Bridge Caverns, Southtown and Pearl among other locations.  Continuous destination training with these companies will be planned in the future for future destination development.  USAirtours currently books through Mark Travel and the Hotelbeds Group.  If you are interested in more information about how to business with USAirtours or the United Kingdom market, please reach out to Francisco Gallegos at