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Visit San Antonio: Tourism Development, September 2018

Virtuoso Travel Week:

Virtuoso Travel Week is the ultimate annual global travel community event that connects buyers and suppliers for the world’s top luxury travel market. Virtuoso Travel week was Aug. 11–17. During the conference, Visit San Antonio had appointments with up to 240 travel advisors and agency owners.  Travel advisors were from all over the United States, Latin America, Australia/New Zealand, Asia and Europe.  The appointments were focused on building relationships, providing destination information and high-end experiential opportunities within San Antonio.  Initial data has shown an increase in year-over-year land content bookings from the Virtuoso Travel Network.  To keep this trend, Visit San Antonio has secured a robust marketing plan focused primarily on tourism-trade awareness and call to action.  

State of Texas Australia Sales Mission: Aug. 26-20

The Texas Tourism’s Australia and New Zealand Roadshow was a strategic opportunity for Texas cities to grow business from the emerging South Pacific Market.  The roadshow included approximately 15 tourism-trade appointments as well as a tradeshow in Auckland, Brisbane and Sydney that consisted of roughly 300 travel agents.  The Tourism Department conducted presentations of the destination to both tour operators and travel agents over the course of the mission.  In addition, we also visited the headquarters of Flight Centre in Brisbane and discussed potential future marketing opportunities that are still currently in development along with other large tour operators within Australia and New Zealand. 

Staff also attended The Travel Marketplace is an annual show that connects our destination with influential group leaders (AARP, senior citizens, church groups, etc.,) that are looking to package the latest and greatest destination or attraction.  It is managed by Great Day Tours, which does an annual Fiesta tour to San Antonio.  Staff shared information and highlights on our destination to more than 200 group leaders.