How to Get Certified

Earning a CTA designation requires:

  • Completion of pre-class reading and exercises
  • Active participation in a four-hour classroom session
  • Passing an open-book exam
  • Demonstrated commitment to annual renewal of the certification

Upon successful completion, participants earn the Certified Tourism Ambassador™ designation and receive a CTA certificate and lapel pin.

Renewal of the certification is easy and fun! CTAs earn points towards renewal for visiting area attractions, volunteering for festivals/events, attending CTA networking events, attending educational programs and reading articles. 

Class Schedule - Please note that classes are being rescheduled for late summer 2020.

Individual sessions are offered once per month on the dates below. These sessions are open to anyone interested in becoming a CTA. Additional group sessions may be offered at different locations and will be announced as they are scheduled.

Become a CTA Trainer

Individuals interested in becoming CTA facilitators may qualify by participating in a Train the Trainer session. This consists of the traditional CTA session followed by additional training on how to deliver the course curriculum. It is recommended that businesses interested in certifying a large amount of employees send at least two staff members to this session to become certified trainers. This allows more flexibility in scheduling sessions and offers the opportunity to host onsite sessions as needed.

Group Sessions

We will bring the program to you with onsite group sessions at your place of business. Employers who host onsite sessions for 20 or more employees receive a discount on the enrollment fee and the flexibility to schedule the session based on what is most convenient for you.

Download the Host a Class Request Form for more information and to request a session.


The one-time non-refundable, non-transferable application fees are outlined in the chart below.

Classroom Sessions On-site Sessions* Annual Renewal
Individual Group (min 20) All
$40 $25 $25

*On-site Session hosts must provide room, set-up and AV equipment to include projector, screen and laptop (refreshments optional).