World Heritage Ambassador Program


Already a CTA?

If yes, you qualify for the opportunity to take the World Heritage Ambassador certification training. Everything you need to know about the program is below.

Please click here for instructions on how to register to take the World Heritage Ambassador Training.

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  • Must be a Certified Tourism Ambassador with a valid CTA member number.
  • Must register and successfully complete the online program with a passing grade of 70%.

Benefits of Completing the World Heritage Ambassador Program

  • CTAs who complete the World Heritage Ambassador Program will earn 20 points toward their annual CTA certification renewal.
  • Upon successfully passing the online program, the World Heritage Ambassador will receive a certificate of completion from the World Heritage Office.
  • World Heritage Ambassadors will receive an official World Heritage Ambassador pin.
  • Be part of a distinguished group of hospitality professionals who play a key role in ensuring a consistent portrayal of facts as they relate to the Missions.

Mission Statement

The World Heritage Ambassador Program exists to train current Certified Tourism Ambassadors about World Heritage, the five San Antonio Missions and the amenities that exist in the surrounding Buffer Zone. The goal is for these ambassadors to provide visitors with general information about World Heritage and key information about the San Antonio Missions World Heritage Site. World Heritage Ambassadors will share their knowledge about the Outstanding Universal Value of the San Antonio Missions and the UNESCO World Heritage designation in context of San Antonio's history and community.

The development and stewardship of the World Heritage Ambassador Program is an outgrowth of San Antonio’s World Heritage Office as part of the World Heritage Work Plan to enhance the visitor experience.

Program Structure and Annual Requirements

Recertification Requirements - All World Heritage Ambassadors will be required to renew their Ambassador Certification annually and complete two (2) World Heritage tours for one or more people within the calendar year. World Heritage Ambassadors will also be required to complete a short survey and provide the following information:  

  • Date of Tour.
  • Number in the party with age range.
  • Each participant’s city, state, zip code, and country.
  • The Missions that were visited.
  • If applicable, the section of the San Antonio River Walk and/or acequia system that was visited.
  • Suggestions to improve the content to better assist with your next tour.
  • Suggestions for improving the overall experience.

World Heritage Ambassador Recognition, Certification and Acknowledgment of Training

Upon completion of the online course and answering 70% of the test questions correctly, participants will receive a certificate that can be printed out and a voucher to pick up a “World Heritage, Our Heritage” Tourism Ambassador pin.

Part 1 Learning Objectives

Learning Objectives

  • Understand and communicate the depth, complexity, and importance of the World Heritage inscription process.
  • Explain what preservation and conservation mean for UNESCO-inscribed sites.
  • Define the significance of UNESCO and World Heritage as it relates to Outstanding Universal Value.
  • Explain the management and supporting partnerships of the World Heritage inscription.

Part 2 Learning Objectives

  • Explain the infrastructure built to support the Missions.
  • Provide the history of the five San Antonio Missions, their relationship to each other and the process of colonization.
  • Explain how and why each of the missions was designed to provide access to food, water and shelter.
  • Provide background into the history and culture of the indigenous populations who became known as Mission Indians.
  • Understand the timeline of secularization and decommissioning of all five Missions.
  • Share information about the contemporary Mission Indian culture and the living parishes at four of the five
    Missions today.
  • Experience the intangible culture and authentic traditions of San Antonio.

Part 3 Learning Objectives

Learning Objectives

  • Encourage participation in activities, programs and amenities located within the World Heritage Buffer Zone:
    • Use firsthand knowledge to direct visitors to locally owned and operated authentic establishments and businesses near each site.
    • Use firsthand knowledge and experience to direct visitors to transportation options including public (bus), private (car), pedestrian and bicycle options.
    • Provide an overview of local programs and events held at each of the five sites, keeping abreast of seasonal events and festivals relating to tour logistics.
  • Discuss the San Antonio River as a historic and modern destination and detail current infrastructure projects that will contribute to access and enjoyment of the World Heritage Sites.
  • Experience intangible culture and authentic traditions of San Antonio. 

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