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World Heritage Ambassador Program

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Already a CTA?

If yes, you qualify for the opportunity to take the World Heritage Ambassador certification training. Everything you need to know about the program is below.

Please click here for instructions on how to register to take the World Heritage Ambassador Training.

For questions, please contact us at WorldHeritage@sanantonio.gov.

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Requirements
  • Must be a Certified Tourism Ambassador with a valid CTA Member number (found on CTA card)
  • Register and successfully complete the Online Program with a passing grade of 70%
Benefits of Completing the World Heritage Ambassador Program
  • CTAs who complete the World Heritage Ambassador Program will earn 20 points toward their annual recertification.
  • Upon successfully passing the online program, the World Heritage Ambassador will receive a certificate of completion from the World Heritage Office.
  • World Heritage Ambassadors will receive an official World Heritage Ambassador pin.
  • World Heritage Ambassadors are part of a distinguished group of hospitality professionals who play a key role in ensuring a consistent portrayal of facts as they relate to the Missions.
Program Structure and Annual Requirements

Recertification Requirements -All World Heritage Ambassadors will be required to renew their Ambassador Certification annually and complete two (2) World Heritage tours for one or more people within the calendar year. World Heritage Ambassadors will be required to complete a short survey and provide the following information:

  • Date of tour
  • Number in the party
  • Which Missions were visited
  • The section of the San Antonio River Walk and/or acequia system that was visited
  • City, state and country where tour participants were from
  • Additional comments
Expectations/Job Description:

World Heritage Ambassadors who have successfully completed the training and are acknowledged by the City of San Antonio (COSA) World Heritage Office as proficient and knowledgeable about UNESCO World Heritage in general and San Antonio's World Heritage Designated Missions. The World Heritage Ambassador certification will be required annually.

CTAs will be eligible to receive 20 points once per year for successful completion of the course. World Heritage Ambassadors who have successfully completed their training are expected to conduct at least two (2) World Heritage tours per calendar year and can receive CTA points upon submission of a short questionnaire which includes:

  • Date of tour
  • Number in the party, with age range and ZIP codes
  • Missions visited
  • If applicable, what part of the San Antonio River Walk and/or acequia system was visited?
  • What could we do to improve the content to better assist you with your next tour?
  • Suggestions for improving the overall experience

World Heritage Ambassador Recognition, Certification and Acknowledgment of Training Upon completion of the online course and answering 70% of the test questions correctly, participants will receive a certificate that can be printed out and a voucher to pick up a World Heritage, Our Heritage Tourism Ambassador pin.   

Mission Statement

The World Heritage Ambassador Education Program exists to train local tour guides in the details and complexities related to the World Heritage inscription process, including the authenticity and integrity of the five San Antonio Mission sites and surrounding Buffer Zone. 

The development and stewardship of the World Heritage Ambassador Program is an outgrowth of San Antonio’s World Heritage Office as part of the World Heritage Work Plan to enhance the visitor experience.

World Heritage Ambassador Education Program Goal: 

World Heritage Ambassadors will be able to provide visitors with general information about World Heritage and key information about the San Antonio Missions World Heritage Site. World Heritage Tour Guides will share their knowledge about the outstanding universal value of the San Antonio Missions and the UNESCO World Heritage designation in context of San Antonio’s history and community.

World Heritage Ambassador Program Objectives:
  • Share information about World Heritage and the outstanding universal value of the World Heritage Site Missions and the San Antonio River
  • Communicate the depth, complexity, and importance of the World Heritage inscription process
  • Explain the infrastructure built to support the Missions
  • Encourage participation in activities, programs, and amenities located within the World Heritage Buffer Zone
  • Explain the concept of intangible culture
  • Describe the authentic traditions of San Antonio

Part 1 Learning Objectives

  • Understand and communicate the depth, complexity, and importance of the World Heritage inscription process
  • Explain what preservation and conservation mean for UNESCO-inscribed sites
  • Define the significance of UNESCO and World Heritage as it relates to outstanding universal value
  • Explain the management and supporting partnerships of the World Heritage inscription
Learning Objectives

 

Part 2 Learning Objectives

  • Explain the infrastructure built to support Missions
  • Provide the history of the five San Antonio Missions, their relationship to each other and the process of colonization
  • Explain how and why each of the Missions was designed to provide access to food, water and shelter
  • Provide background into the history and culture of the indigenous populations who became known as Mission Indians
  • Understand the timeline of secularization and decommissioning of all five Missions
  • Share information about the contemporary Mission Indian culture and the living parishes at four of the five Missions today
  • Experience intangible culture and authentic traditions of San Antonio
Men in front of Mission

 

Part 3 Learning Objectives

  • Encourage participation in activities, programs and amenities located within the World Heritage Buffer Zone:
    • use first-hand knowledge to direct visitors to locally owned and operated authentic establishments and businesses near each site
    • use first-hand knowledge and experience to direct visitors to transportation options including public (bus), private (car), pedestrian and bicycle options
    • be able to provide an overview of local programs and events held at each of the five sites, keeping abreast of seasonal events and festivals relating to tour logistics
  • Discuss the San Antonio River as a historic and modern destination and offer information on current infrastructure projects that will contribute to the access and enjoyment of the World Heritage Sites
  • Experience intangible culture and the authentic traditions of San Antonio
Learning Objectives

Measurable Outcomes and Self-Evaluation Protocol

World Heritage Ambassadors will complete a survey for each of the World Heritage tours they conduct and will receive CTA points for up to two tours.

For questions, please contact us at WorldHeritage@sanantonio.gov.