How to Partner with Us

There are many ways to get involved in promoting your city and your business. Visit San Antonio's seasonal and year-round programs and events let you, your employees and your customers reap the benefits of being part of such a vibrant city.   

Thanks to a diverse history and culture, our destination appeals to a variety of visitor interests! Your business allows us to showcase San Antonio in many different ways. Please use the New Partner Signup to tell us a little about yourself and your organization.


Certified Tourism Ambassador Program

The CTA program is a multi-faceted certification program that serves to inspire frontline hospitality employees and volunteers to turn every visitor encounter into a positive experience.  Currently more than 2,000 CTAs in San Antonio are making connections with our guests – reinforcing our reputation as a friendly city.  In addition, ambassadors stay current on San Antonio’s many assets while enjoying private receptions, free tours, networking events and exclusive freebies and discounts.
By supporting the CTA program, San Antonio demonstrates a high level of commitment to visitors. Employees earn the credentials to further their careers and employers benefit by boosting their customer service and employee morale. CTAs really are the “concierges of our city,” and as business leaders in the hospitality industry, partners can also support the program by providing attraction or business discounts or freebies for CTAs. This also helps in recommendations for visitors, as well as providing perks for those who become certified. Partners can also host a CTA certification training at their venue or let their staff participate as facilitators. Learn more on the CTA page or contact us at


The Official Visitor Guide
The Official Visitor’s Guide is designed to inspire potential visitors to travel to the city and also serves as a resource for those already in San Antonio. The guide will be centered on the pillars that make San Antonio truly unique:  arts and culture, history, culinary options, family fun and the multitude of sports and active-lifestyle opportunities the city enjoys. It will have a circulation of 350,000 copies, including 25,000 copies in Spanish. For advertising information, click here. Please contact David Dunham at 512-415-5003 or to secure your spot.

Marketing Co-Op Opportunities

Visit San Antonio is offering great, new partner co-op opportunities. Your message will be seamlessly integrated with Visit San Antonio’s destination marketing. A few benefits include: get premium visibility, supplement your marketing for greater reach and take advantage of Visit San Antonio’s channels and resources. See opportunities and contact Alyssa Bailey-Smith to participate.


Hotel Packages
The hotel packages section of is a highly visited area. Tourism has created several hotel package categories, and there is no limit to the number of packages partners can submit. There are also several periods throughout the year when Visit San Antonio will request hotel packages for specific promotions. To load hotel packages, please fill out this form.

International Markets
The Tourism Division will continue International efforts in Mexico, Europe, Canada, Asia and Brazil by working heavily with U.S. receptives. To be listed as a partner interested in contracting with U.S. receptives and/or tour operators in international markets or for more information, please contact Dorah Benavidez at 210-244-2016 or

Hosting Visiting Travel Trade, Familiarization Tours or Site Visits
For hotels, restaurants, attractions or services interested in hosting some of the 100 travel trade who visit San Antonio annually and contract with partners in the city, please contact Dorah Benavidez at 210-244-2016 or

Domestic and International Programs
There are several opportunities to participate. Please review the Co-Operative Opportunities & Travel Calendar.

Destination Sales

Partners can participate in tradeshow opportunities and customer events, as outlined in the Co-Operative Opportunities & Travel Calendar. Participation opportunities and costs are highlighted for major events.

Several group familiarization trips are scheduled for next year. The Group Sales team will solicit partners to accommodate sleeping rooms and meal functions. Please contact Alysia Roden at 210-244-2002 or for more information about participating.

Customer Events
Appreciation events for Visit San Antonio’s top customers based in Washington, D.C., Chicago and Austin are great opportunities to meet directly with some of San Antonio’s very best customers. Advance notice will be sent once dates and venues are finalized.

Destination Services

The Show Us Your Badge (SUYB) Program is a discount restaurant/nightlife program for convention/meeting attendees. Discounts range from buy-one-get-one-free to free appetizers or desserts to a percentage discount. Conference attendees are required to present their conference badge to be entitled to the “SUYB” discount. Certain restrictions apply. There is no cost to participate in this program. Contact Michelle Moon at 210-244-2065 or to participate.

Visitor Information Center

Tourism Collateral Distribution
Provide tourism-related printed collateral for distribution at the Visitor Information Center.  Over 250,000 pieces of collateral were distributed last year. Contact Brian Lang at 210-244-2081 or

Special Promotional Programming
Partners are encouraged to leverage the Visitor Information Center on an ad-hoc basis during special-event programming on Alamo Plaza to promote and market tourism industry initiatives with a limited timeframe. Ideas may include but are not limited to, hotel anniversaries, Alamo Plaza events, partner seasonal events, etc. Contact Brian Lang at 210-244-2081 or


Media Hosting
Hotels, restaurants, attractions or services interested in hosting some of the 250 national and international media who visit San Antonio annually and generate articles and stories on the city, please contact David Gonzalez at 210-244-2013 or

Images and B-Roll
Editorial images and/or video b-roll of attractions, venues or events can be incorporated into the online Media Room maintained by the Visit San Antonio Marketing & Communications Division. Hi-res, 300dpi images can be sent via email to or by mail on a CD/DVD to Visit San Antonio Marketing & Communications, ATTN: David Gonzalez, 203 S. St. Mary’s Street, Ste. 200, San Antonio, TX 78205.

Other Visit San Antonio Opportunities

Passport to San Antonio
The Passport positions attractions to Visit San Antonio media, convention and tourism clients. Partners agree to provide free admission to Visit San Antonio clients who use the Passport to build their own itinerary while conducting editorial research or a site visit. Contact Richard Oliver, (210) 244-2038 or

Treasure Chest Program
Contribute certificates to the Treasure Chest program! Visit San Antonio taps into these for media promotions and other sales and marketing opportunities. Hotels, restaurants, attractions and museums are invited to participate. Contact Richard Oliver at or via phone at (210) 244-2038.

Events Calendar
Submit your event! The Events Calendar is the second-most-visited page on Please submit your event online.

Share Information
Keep Visit San Antonio updated on what is happening with your attraction, venue or event. Please add to your media mailing list.