Certified Tourism Ambassador™ (CTA) Program

How do we increase repeat visitation? By making sure every visitor has a positive connection in our city. By earning a CTA, your team can:

  • Take part in exclusive events
  • Reinforcing the San Antonio reputation as a warm and welcoming city
  • Increase team morale and customer service skills
  • Become an asset to every visitor they encounter
  • and so much more.

Already an Ambassador?


Become an Ambassador to San Antonio

Become an Ambassador to San Antonio

  • Network with others in the industry
  • Attend events and attractions
  • Become nationally credentialed as a CTA
  • Add to your resume in a meaningful way
  • Learn more that will help you with visitors
    (which can lead to bigger tips and repeat business)

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Getting Certified

To become a CTA you’ll need to attend and pass a class. It takes about four-five hours including prep work. You’ll also need to renew your certification annually; see how to renew here. Check here for available dates to take your CTA class.

Group Sessions are available for 20 or more. Download the Host a Class form for more information. CTA Investment CTA classes require one-time non-refundable, non-transferable application fees of $40 per person for public classes; $25 per person for groups of 20 or more on site at your facility. Annual renewals are $25.

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Renewing Your CTA

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News for CTAs

Join our Facebook group to celebrate San Antonio, share information and network.

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CTA of the Year!

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