Partners Blog

March 25, 2021 - The Communications Department recorded $57,104 in outer market earned media value from 10 media placements recorded in February, with the quantity and values still affected by the pandemic changes in media and travel. Coverage recorded for the month included WFAA-TV’s Good Morning Texas (DFW), Travel Awaits, Texas Border Business, Swept Away with Jennifer Broome, USAE, Meetings Today, Dimension Turistica (Mexico) and Turitips (Mexico).    February’s top media stories were a mix of the regional media focus and national media… View Article Read More

March 25, 2021 - In February, the Visit San Antonio Communications team remained hard at work pitching media for immediate travel stories as well as spring travel. The team continues to focus on regional media to help spur the quick-turnaround visitor for San Antonio, as well as being opportunistic with national media opportunities.   Throughout February, the team continued pitching spring travel coverage. The outdoor… View Article Read More

March 25, 2021 - Expedia Summer Campaign As we turn on focus to generating demand for the summer, staff is in the process of finalizing details for the Expedia Summer Campaign.  The campaign will include digital ads throughout the site and focus on the regional drive market.  The digital ads will go to a destination landing page featuring San Antonio hotel… View Article Read More

March 25, 2021 - #DoItForSASafety and responsible travel continue to be key messages shared through all our marketing channels.  You may have noticed the addition of #DoItForSA on the Visit San Antonio website and social media channels. As part of messaging related to safe traveling, the Marketing team is supporting the #DoItForSA hashtag, which originated with the City of San Antonio,… View Article Read More

March 25, 2021 - FederalOn March 11, President Joe Biden signed into law the $1.9 trillion American Rescue Plan Act (H.R. 133).  The American Rescue Plan provides $1,400 direct payments to individuals making up to $75,000 annually, $350 billion in aid to state and local governments and $14 billion for vaccine distribution.  The bill provides $130 billion to elementary, middle and high… View Article Read More

March 25, 2021 - Destination Experience Client Engagement We had a busy month of client engagement initiatives across multiple markets including: Texas Independence Day Celebration featuring a historian from the Alamo as well as a virtual tour and tasting with Alamo Beer with Texas Market clients Women’s Forum Synchronicities Luncheon in Chicago with clients IMN Solutions St. Patrick’s Day… View Article Read More

February 25, 2021 - The Communications Department recorded $91,189 in outer market earned media value from 12 media placements recorded in January, the ninth full month under the effects of COVID-19. Coverage recorded for the month included Nerdwallet, Family Vacation Critic, Super Tejano 102.1 (Rio Grande Valley), La Ley 102.5 (Rio Grande Valley), KURV-AM 710 Newstalk (Rio Grande Valley), Digital 101.5 (Rio Grande Valley), Hot 106.1 (Laredo), La Ley 100.5 (Laredo), La Lupe 89.1 (Rio Grande Valley), Classic 92.7 (Rio Grande Valley) and Travel Report (Mexico).    In January we were able to record… View Article Read More

February 25, 2021 - As is the case in many years, but more so impacted by the pandemic, January was a somewhat slow month for travel media coverage as people return their attention from the holidays. The Visit San Antonio Communications team remained hard at work pitching media for immediate travel stories. Though we continue to focus on regional media to help spur the quick-turnaround visitor San… View Article Read More

February 25, 2021 - Brand USA Focus on Mexico and Canada  Staff attended the Brand USA’s Focus on Mexico and Focus on Canada programs.  These two programs gave updates for each country. The updates included the latest research on travel intent, expert opinions on projected travel trends and strategic insights to help inform recovery plans when cross-border travel resumes.  The Focus… View Article Read More

February 25, 2021 - U.S. Travel Association Marketing Collaboration Continues The Marketing team continues to participate in the U.S. Travel Association’s “Let’s Go There” campaign. National Plan for Vacation Day on Jan. 26 kicked off Phase 3 of the campaign, inspiring Americans to say, “Let’s Go There,” and start dreaming of future trips in the year ahead. The media plan features a mix of paid social media, streaming radio, digital, cable and streaming TV.   … View Article Read More